Introduction
Imagine your guests receiving a personalized email on the same day of your wedding or corporate event. The email not only includes their photo from the photo booth but also a special thank you message, a link to a photo gallery, and even a discount code for future events. Sounds fantastic, right? This is now possible thanks to the new personalized email feature in Fotillo!
With this innovation, you can now customize the content of email messages to match the theme of your event. Whether it’s a wedding, a corporate party, or a street promotion – personalized emails allow you to engage your guests more effectively and create positive experiences associated with your brand. This personalized email feature opens up a world of new marketing possibilities.
Personalized Email Messages – What’s New in Fotillo?
The new personalization feature in Fotillo is a significant step forward in tailoring email content for different types of events. Now you have the ability to edit email templates to suit the specific needs of any occasion – from weddings to corporate events and even street photo booths that automatically send pictures to customers.
Here are a few examples of how personalized emails can be used in different situations:
- Weddings: You can create an email that includes photos of the newlyweds, thank-you messages for guests, a link to a Google Photos gallery where guests can upload their own pictures, and even a discount code for future photo booth services.
- Corporate events: The email can include the organizer’s logo, thank-you notes to participants, a request to tag photos on social media, discount codes for company services, and links to products.
- Street photo booths: In this case, the email may include the customer’s photo, promotions from nearby businesses or restaurants, and a discount code for services or products.
How Does Email Personalization Work in Fotillo?
The personalized email feature in Fotillo is built on editable templates stored in the ShareEmail directory. Each template is saved in HTML format, giving users broad flexibility in customizing the content and layout of the message. The directory includes templates adapted for different languages, and the system automatically selects the appropriate template based on the language settings chosen during the photo session.
Here are the key elements you can edit in the templates:
- Photo: Of course, the centerpiece of the email will be the photo taken in the photo booth. But that’s not all – you can add other images, such as wedding couple photos, company logos, or event photos.
- Email content: You have full control over the text that appears in the email. It could be a thank-you note for attending the event, an encouragement to share photos on social media, or an invitation to participate in a contest.
- Additional elements: The email can also include discount codes, links to online galleries, organizer logos, and even maps showing the location of nearby businesses or tourist attractions.
Sending Photo Booth Pictures at Weddings
Photo booths at weddings are already a staple, but the new Fotillo feature takes the experience to the next level. Imagine your guests receiving a personalized email after the wedding with their photos from the photo booth, a thank-you note from the bride and groom, and a link to a gallery where they can share their own phone pictures.
The ability to personalize emails is not just a way to deliver pictures but also an excellent tool for building stronger relationships with your guests. You can include a request in the email for guests to share their photos on social media, helping to create lasting memories of this special day.
Photo Booth at Corporate Events – More Than Just Pictures
During corporate events, personalized emails can play a crucial role in building brand awareness and fostering relationships with clients or business partners. Imagine event participants receiving not only their photo booth pictures but also additional promotional materials directly in their inbox:
- Company logo: You can add the organizer’s logo to the photos or within the email itself. This is a great way to subtly promote the brand and build brand recognition.
- Request for social media tagging: Encourage participants to tag their photos on social media, which will increase the event’s visibility and positively impact the company’s promotion.
- Discount codes and special offers: The email can include unique discount codes for the company’s products or services. This is an effective form of promotion that can encourage participants to return as customers.
- Links to products and services: Personalized emails are a great place to include links to featured products, services, or even upcoming events organized by the company.
Such use of a photo booth not only enhances the event’s attractiveness but also builds long-term relationships with participants, translating into business benefits.
Street Photo Booths – How to Engage Customers Effectively
Personalizing email messages for commercial photo booths located on streets, in shopping malls, or tourist spots is an excellent way to promote local businesses. In addition to sending photos, photo booth owners can use this feature to deliver additional marketing content that encourages customers to engage with nearby businesses.
Examples of usage:
- Promotions from nearby businesses and restaurants: In the email, you can include advertisements for local restaurants, shops, or services, offering special discounts. For example, if the photo booth is located near a restaurant, the email can contain a discount code for a meal, encouraging customers to visit the venue.
- Discount codes and special offers: The ability to include promotional offers in the email is another way to generate revenue. Businesses can easily collaborate with photo booth owners, making it a potential additional income stream.
- Link to the photo gallery: Customers can get access to a special gallery of photos from the event or location, increasing their engagement and encouraging further interaction with the photo booth.
How to Maximize the Use of the New Personalization Feature
The introduction of personalized emails in Fotillo gives event organizers and photo booth owners new ways to interact with users. Besides sending photos, you now have full control over the email content, allowing you to tailor communication to each event.
Best practices for personalized emails in Fotillo:
- Audience segmentation: Customize the email content based on the type of audience – for example, you would send different messages to wedding guests compared to clients at a corporate event.
- Template testing: Regularly check the effectiveness of email templates, for instance, by conducting A/B testing, to find out which elements engage your audience more effectively.
- Adding value: In addition to the photo, try to provide users with extra information that may be valuable to them – for example, special offers, discount codes, or links to photo galleries.
Client Success Story
One of the first users of Fotillo’s new feature was an event agency that decided to utilize personalized emails during a major corporate conference. By incorporating sponsor logos, discount codes, and links to promoted products in the emails, the agency managed to increase participant engagement by 35%. Additionally, a special request to share photos on social media led to a 50% increase in activity across social channels.
Fotillo – photo booth software
Conclusion
The new personalized email feature in Fotillo is a game-changer in how you communicate with event participants. Not only do you provide them with photo booth pictures, but you also build relationships, increase engagement, and promote your brand. Personalization allows you to create email messages tailored to the nature of the event, whether it’s a wedding, a corporate event, or a commercial street photo booth.
It’s time to take advantage of this feature to stand out from the competition and maximize the marketing potential of your photo booth.
FAQ
Email personalization in Fotillo is based on editable templates stored in the ShareEmail directory. Each template is saved in HTML format, allowing for easy customization of email content based on the nature of the event. The system automatically selects the appropriate template depending on the language settings chosen during the photo booth session.
Yes, every element of the email message, including text, photos, logos, and other graphics, can be customized. You can add wedding couple photos, the organizer’s logo, or discount codes, and you can modify the email content to be personalized for the recipient.
Yes, Fotillo supports multiple languages thanks to email templates categorized by language. The system automatically selects the template corresponding to the language chosen by the photo booth user, making this feature perfect for international events.
Personalized email messages at corporate events allow you to add logos, product links, discount codes, and a request to tag photos on social media. This is an effective way to increase participant engagement and promote your brand.
Yes, Fotillo allows you to add promotional content such as ads from local businesses or restaurants, along with discount codes. This is a great opportunity to collaborate with nearby businesses and generate additional revenue.
The email templates are saved in HTML format in the ShareEmail directory. They can be easily edited in code editing programs like Notepad, Visual Studio Code, etc. Comments within the template code help guide you in modifying specific elements.
Currently, Fotillo does not have built-in tracking for email opens or link clicks. However, you can use external tools like Google Analytics to track the effectiveness of your campaigns by adding the appropriate tracking parameters to the links in your emails.